Modern digital marketing is unpredictable. Twitter is the most evident example of this case, where eccentricity and timely, subtle humor reign in just 140 characters (or memes). It’s inexpensive marketing, and brands are flocking the Twitterverse with entertainment for currency.
Facebook and Instagram have titular business services integrated in their platforms that read like a perfectly written proposal — it can be costly and quite too good to be true with a hint of Paul Arden’s It’s Not How Good You Are, It’s How Good You Want to Be, whereas Twitter allows you to either sit around or fire aimlessly only to find a million-dollar shot at fame. There is no blueprint, only a good amount of wit, sass, quotable pop culture references and drama.
Without further ado, here are eight of the most iconic brands on Twitter that got everybody talking:
Don’t get roasted in the group chat, get roasted turkey instead pic.twitter.com/QdcxeL5b0K
— IHOP (@IHOP) April 21, 2017
1. The International House of Pancakes (IHOP) is the hippest voice of all American diners that dare to compete. A further more scroll downs to their account will have you wondering if it’s a relatable youthful tween running the place, in complete parody mode, of course. Speculations aside, we’ll just conclude that IHOP and Common White Girl (@CWgirl) might be tweeting from the same Tweetdeck.
Our beef is way too cool to ever be frozen. ? pic.twitter.com/QuXECJtlq5
— Wendy's (@Wendys) December 30, 2016
2. Wendy’s might as well invented tweetspeak among its fast-food peers. The redhead is the first ever recognized Twitter food chain account that talks in genuine sarcasm — the social platform’s official language. She very much resonates with many teen and young adult fanbases, to whom the language is more than just comedic gold. Be careful of what you say to dear Wendy or she will end you with a one-liner.
We can neither confirm nor deny this tweet. https://t.co/wo2ZFVzNPc
— Taco Bell (@tacobell) April 28, 2017
Good morning texts are cute, but have you tried bringing her Taco Bell?
— Taco Bell (@tacobell) January 3, 2016
3. If Wendy’s precursored Twitter audience engagement (someone’s gotta do it, right?) within the fast-food community, Taco Bell triumphed and had all the fun. If Twitter was a comedy bar, the taco extraordinaire is the stand-up headliner. They know who they are, who they will talk to, know what to talk about. Plus, the Mean Girls references are endless.
Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN
— Netflix US (@netflix) July 22, 2015
4. The streaming service has caught on with the “Netflix and chill” catchphrase. As history tells it, the now viral sex syntax may have come from Black Twitter but that didn’t stop it from becoming a universal expression (Netflix has a global audience of 93.8 million). Netflix is recently enjoying a very successful run with profits up to 56% thanks to its high-rating original content available to over 130 countries. The hook-up line is probably the best accidental marketing scheme yet.
— Oishi (@oishi_tweets) January 30, 2017
5. Oishi has one of the most original content synergy on local online grounds. The Oishi Twitter account is the junk food-loving, couch potato slacker with a deep affinity for cheeseball comedy personified. The brand has taken a risky turn in engaging its audiences by way of comic strips a-la Happy Tree Friends fused with Bob’s Burgers’ subtle raunchiness, apart from the usual digital marketing strategies as of later trends (witty, hugot content).
If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D
— Nathalie Gordon (@awlilnatty) March 3, 2016
— Whole Foods Market (@WholeFoods) March 4, 2016
6. Whole Foods, the all-around American healthy options supermarket chain, is corporate social marketing at its finest. While fairing a more traditional approach, its Twitter presence is the model example of promoting brand loyalty that comes off very encouraging, thus allowing its audience be involved in the conversation. Following other retail and food brands’ tweetspeak, Whole Foods’ tweets are delivered fresh to over 3.5 million dedicated customers.
7. #KwentongJollibee, #JollibeeCommercial. Jollibee takes the cake in shaping how “hugot content” is supposed to be. The Langhap Sarap brand celebrated Valentine’s Day this year by generating three viral videos on Facebook and YouTube — all organic. The homegrown fast food outlet has always been the gift that keeps on giving, even if that means supplying a dose of heart-wrenching nostalgia for people to cry over for days (and on the most hated day of the year, too!).
— Sunnies Studios (@SunniesStudios) March 7, 2017
8. Even before its launch, Sunnies has attracted a cult-status following, its fans largely (and loosely) coming from pop culture geekery, minimalist ventures, and basic sophistication. It’s doing an amazing job for its desired aesthetics-focused social media market thanks to its eye-pleasing, editorial fashion-esque feed. With Liza Soberano (one of the most followed accounts in Filipino Twitterverse) as its new darling, Sunnies has reached a whole new level of chill.