Unlike on Facebook, you have to be a little bit thriftier with your words on Twitter given the 140-character limit. It’s a challenge especially for businesses that use the platform to reach out to their market. Creating an account is one way, but your tweets are a different story – you need to constantly do it.
With millions of accounts and even a larger number of tweets posted per second, how do brands make theirs stand out and grab your attention? Of course, there are those infamous “sponsored” tweets but still there are still eye-catching ones that do without paid promotion. Hard sell is out of fashion, so we listed some witty and sneaky tweets by known brands in the Philippines that are just as tempting as overt marketing.
Coz admin just realized that we hadn't done a doge meme yet. Happy fry-day and happy weekend everybody ❤️❤️❤️ pic.twitter.com/7nRJrpkTEp
— Potato Corner PH (@PotatoCornerPH) September 1, 2017
Potato Corner is a well-loved French fries brand in the Philippines – seeing a photo of some Giga fries on social media is enough to make you crave for it! At the same time, Potato Corner’s Twitter account is known for its use of “memes” which, in general, will make you stop and stare at the screen to get some laughs. Good strategy! And while some of their memes outright promote their products, others are little greetings to brighten their followers’ day, just garnished with some Potato Corner magic. This seems like a typical “Fri-yay!” tweet to start the weekend, but hey, looks like Doge’s craving for some powdered potato fries, too!
@Quest & @dunkindonutsph
— Dunkin' Donuts PH (@dunkindonutsph) September 3, 2017
— Dunkin' Donuts PH (@dunkindonutsph) September 5, 2017
Sige daan ako. Gusto ko ng Spanish Sausage bunwich, Orange juice, tapos chocobutternut! https://t.co/hsUe1pyRb1
— Quest (@officialQUEST) September 5, 2017
Dunkin’ Donuts Philippines’ is one of those Twitter accounts that channel your inner “beshy” – they connect with the community with a very casual manner, just like talking to a very close barkada. Sounds fun to send them a tweet sometime! As posted on their profile, singer Quest recently performed in one of their branches, but days before explicitly announcing it, there were some chill exchanges between the two to tease and promote his visit. Quest even mentioned his favorites from the shop, which may have made followers crave for some DD products, too!
— KFC Philippines (@KFCPhilippines) August 27, 2017
KFC Philippines has recently gone viral because of their The First Filipino Colonel campaign released on TV and online. Now, the saga continues with the next colonel and a new product. While this tweet seems to be obviously marketing, there’s no mention of the promoted dish. What’s striking is the Buwan ng Wika question that’ll make you think about the word, indeed! However, since the Shawarma Rice is still used as a background, it’ll make you hungry as you think!
What's the one thing you regret not buying? pic.twitter.com/W3hS1Q09df
— SHOPEE Philippines (@ShopeePH) September 7, 2017
We’re all suckers for relatable quotes and we know it. Posts like this tweet of Shopee Philippines will make you stop scrolling and if it’s 100% relatable, it can get a like, too! Though the photo only shows the Shopee logo, it has some marketing magic as the tweet will make you think about shopping – something you can do with the online platform.
— OPPO Philippines (@OPPOPhilippines) September 4, 2017
Though Oppo Philippines frequently mentions their products on their feed, there are also tweets that do not hard sell, like this one above. Their technique of posting photos from Oppo phones speak enough for their products, hence no long tweets needed!