Is it safe to say that Facebook is the new television? Maybe.
Data from the Digital in 2017 Global Overview Report said that around 60 million Filipinos have access to Internet, and are spending a daily average of 8 hours and 59 minutes online.
On Facebook, the country’s social media penetration, Philippines has a monthly active account of 58%.
With the community that Facebook was able to build over the past few years, brands have made their way into establishing a marketing scheme that involves the popular social networking site.
But why Facebook?
Well for one – and everyone knows this, Facebook is the biggest social media site to date with millions of users from across the globe. If there is something or someone you want to gain attention, this is the place to go.
But apart from being a very populated avenue, there are many factors that make Facebook advertising so enticing to marketers and advertisers.
In case you don’t know – please don’t freak out – Facebook collects its users’ data. This data is used in Facebook advertising and can be accessed on its backend, the Facebook Business Manager. The data collated by Facebook is used to create…
The right audience
With the data, you can establish an audience that is fit right for the product or service that you want to sell. You can filter your audience depending on your liking. Varieties from location, age, gender, demographics (school, employment, etc), and even interests can be tagged as an audience. If you know who your audience is, your ad will go the right places no matter how big Facebook is.
You can work with the budget you can spend
Your ad can still reach people even if your budget is 500 pesos for 3 days. Even with a small allocation, your ad can still reach thousands of people on Facebook. Your money goes a long way when you place an ad on the site.
Variety and placements
Apart from a humongous chunks of data, Facebook advertising also offers a wide range of campaigns – or kinds of ads – and placements across the platform. Ads on Facebook are placed on the main timeline, the right column, on Messenger, and even on Instagram.
You can also place different types of ads, like image posts, traffic gain, lead generation, video views, and more depending on the ad you want. You have the creative freedom for your ads on Facebook.
Now here’s the best part. Since Facebook collects its users’ data, it collects the data of all those who engage with your ads. This is collated through pixels and gives advertisers the opportunity to retarget them for another ad for more engagement.
These are just a few things that Facebook Advertising can do. And the magic that happens within Facebook is of absolutely great help in getting a message out there to the right set of people.