Unlike on Facebook, you have to be a little bit thriftier with your words on Twitter given the 140-character limit. It’s a challenge especially for businesses that use the platform to reach out to their market. Creating an account is one way, but your tweets are a different story – you need to constantly do it. With millions of accounts… Continue reading "No Hard Selling Please: 5 Tweets with Slick Marketing Tricks"
In trying to make a noise in the business world, a catchy slogan or tagline is a must. An effective tagline, if you will, does not only become a part of the brand’s identity, it becomes the brand itself. Either in a form of a jingle or a two-word phrase, I believe we all have been victimized by one. However,… Continue reading "Nike’s ‘Just Do It’ and other chilling stories behind big brands’ slogans"