Facebook is definitely the place to be for everyone to be updated with their friends, and even with the latest happenings in news, interests and many more – it’s actually no surprise that business are starting to take advantage over the community that Facebook has made over the years.
In fact, almost everyone and everything is already on Facebook.
This also means that Facebook is now a little congested and overflowing with data. With your business being one of them, how do you make sure that your brand will stand out in the social media platform?
Check out these tips so that you make the most out of your Facebook page:
Build your community
Facebook is known for its huge community, various ones even. Build a strong one on Facebook by knowing exactly who you want your community to be. Ask yourself this: Who will use my product the most? Who will relate to our campaign/message the most? These questions can help you know the community you want to spend the rest of your Facebook life with.
Regular posting for your ‘followers’
Let your community know that you’re alive and well by posting regularly. On average, a page should post at least 2 to 3 times a day. However, too much postings can lead to “unfollowing”. In order to avoid this and keep your community interested you must have…
Smart and relevant posting
If you know your community well, you should also know what they want to see on their respective Facebook timelines. Learn to experiment on how you will engage with the people following you – better engagement means you’re on the right track. Remember that Facebook is and will always be a social media site, so to begin with: don’t do hard selling.
Use Facebook advertising
One way of making your community grow is to use Facebook Advertising to target people that you want to become a part of your community. Through Facebook ads, you can target a specific audience depending on the demographics you want to use for your brand. That way, your ads will reach the right people, meaning little money (or none) will be wasted.
Customer service using Messenger
The Facebook chat is one of the best ways to communicate with your followers privately, especially if they have concerns regarding the product. Take advantage of the Messenger option on Facebook and use it as a customer service button for your business. Just remember to keep an eye on it, though.
Know what your followers want
This time, you literally have to ask them what they want you to do. Facebook has a poll feature for posts so that you would know what your followers are expecting from you.
Get involved with groups
There are many – and we mean loads – of groups present in Facebook. Perhaps your business can make use of these groups to promote your page or brand, especially those groups that are somehow similar to your community.
Something fun for your followers
When your community is stable, you can now do something fun and exciting like a giveaway or contest on your page. Who doesn’t like free stuff, right? This could also be a way to gain new followers, because like what was said: who doesn’t like free stuff?
Now, if you’re ready, head on to Facebook and start creating your page and your community to build a strong relationship with.