7 reasons why your writers are crucial to your business

Anyone can write, but not everyone can write well.

By Marian Solis. In the field of business, writers are being valued in an organization because they are one of the carriers of the company’s reputation, due to their skills and abilities to communicate with many important people that come along their way.

Indeed, these wordsmiths should be handled with care. Here are seven reasons why:

  1. Writers are effective communicators.

    It’s no secret that writers handle things best on paper. And by best, we mean that writers alone can benefit the business in a lot of ways. They are the ones responsible for the composition of the company’s documents, including reports, proposals, case studies, sales materials, company speeches and brochures. Business writing also extends to frequent emails, copies for digital platforms and social media updates.

  2. Writers affect the company’s image.

    Among the best fields where writers thrive in is communications. Although not limited to speaking and performing, writers come up with the most equipped language that resonates with select audiences, even the general public. In fact, copywriters are to blame for most of popular culture and sold-out ads. They know pretty damn well what they’re talking about. This kind of impact is what makes or breaks the business.

  3. Writers keep documents.

    Writing is the best way to record any transaction or communication. Unlike verbal communication, written documents last long and preserve much accurate information.

  4. Writers are opportunity openers.

    Every opportunity that comes along the way of the company should be grabbed and be won as soon as possible. This is where proposals enter the picture, which serves as the promise of well-spent money on good services and relationships are established. With good writers, well-written proposals will easily win a prospect’s ‘yes’ and will open doors for business opportunities in the long run.

  5. Writers are confidence boosters.

    With the prospect of more business opportunities, writers are even more compelled to prove their competence in the process. They also become more optimistic in winning their target market and potential consumers. This preemptive creates an optimistic and encouraging company environment to further challenge your skills and hone your expertise.

  6. Writers help in building strong web publicity.

    Due to the growing reach of social media, more companies are now shifting their marketing strategies online. Writers are now in-demand thanks to the rise of social networking and blogging, two of which are the pillars of establishing an interactive and engaging relationship with your desired audience. This is also the best opportunity to utilize your media platforms to present your credibility.

  7. Writers reflect the company’s proficiency.

    Writers are the jacks-of-all-trades in the rat race. They are informative and up-to-date that it’s almost safe to say they are all know-it-alls. In fact, writers are not only good with thought-provoking essays and articles because they also happen to be straight-edge researchers. As mentioned above, writers, along with the rest of the company, know what they are talking about just as it is reflected in their writing.

Photo from the movie “The Shining” © 1980 Warner Bros.